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Ianko
Ignatiev, CFA
EDUCATION |
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The
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2000-2002 |
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1992-1996 |
EXPERIENCE
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Marketing
& Product Management |
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Toys”R”US.com
Product/Project
Manager
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2005 - current |
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·
Managed interim all online advertising for Toys”R”US.com and
Babys”R”US.com building new metrics and expanding company’s relationships.
Acts as SME for all SEO and SEM projects for Toys”R”Us
·
Leading the planning, integration and roll out of a 200+ seat call
center to service all Toys”R”Us customer contacts. ·
Manages the direct phone sales business for Toys”R”US.com and
Babys”R”US.com ·
Co-managing the Sports”R”US.com store with annual sales of $12+
million |
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Music123/Woodwind& Brasswind ($60+ million in online sales)
E-Commerce Marketing Manager |
2004 – 2005 |
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·
Managing the entire digital marketing budget ($2+ million) of the
company including but not limited to SEM, SEO, affiliate marketing,
e-mail, online advertising. Music123 sales attributable to those channels
grow 2-5% monthly. ·
Increased in the first year of managing search engine marketing
visits 105%, sales 98% and decreased cost 5% ·
Leading checkout and shopping cart redesign team. Abandonment
decreased 15% and conversion increased 25%. ·
Actively involved in a website redesign with an outside agency,
including usability, navigation, checkout etc. ·
Building a comprehensive customer metrics database, analytics
measurements and segmentation strategies. |
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Orbitel Inc. (Internet Service Provider)
Product Manager |
July –
August 2001
Internship |
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Developed marketing and product placement plans for one of the firm’s
core business-sector products utilizing analytical and statistical modeling
methods. Actively participated in the rollout of the “Voice Over the Internet” (VoIP) and co-location services. Overall, the company grew
300% for the following 36 months. |
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Finance
& Operations |
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2003-2004 |
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·
Lead company’s fund-of-funds private equity practice; analyzed cash
flows, investment performance and returns to develop analytical profiles of
private equity funds and fund-of-funds. Established the baseline for
company’s investment decisions policy for the asset class. ·
Managed interim company’s overall private equity practice. Total
clients’ allocation to the asset class exceeds $450 MM |
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1998-2000
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Co-founded the company, built the clientele base; developed firm’s
internal practices and recruited personnel ·
Structured debt financing, M&A and privatization deals, including
preparation of pro-forma financial statements and cash flow modeling.
Attracted a deal flow of more than USD 20 MM for the first two years of
operations. ·
Performed locally and internationally, complex due diligence,
operational audits and process improvements. |
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ZMK
Chairman of the Board and co-CEO
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1997-1998 |
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·
Chaired the Board of Directors of the largest producer of multilayer
cardboard in ·
Led executive team of 15 people and served as last resort for all
decisions. ·
Designed and led the implementation of a restructuring plan
including: transition to new management - CEO and other senior managers, 20%
lay-offs after labor union negotiations, cost cutting ·
Renegotiated client and supplier contracts resulting in COGS reduction
by 7%. The company was later sold with 90% IRR and became the largest private
deal in |
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Europa Capital Management (ECM) (Private Equity
Boutique)
Deal Leader/Senior Research Analyst
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1996-1998 |
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·
Co-founded the Bulgarian branch of the firm. Achieved an IRR track record of over 150%
as part of the core deal team. ·
Acted CEO of “Semeen” Privatization Fund,
responsibilities including investment policy and SEC relations. ·
Developed market, financial and management analysis for more than 60
companies in 6 sectors. Advised on the investment policies – the process
involved cash flow forecasting, sales, supplies and financing modeling. |
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